Thanks to our sterling reputation with designing and building Regatta's exhibition stands for so many years, Craghoppers asked us to build theirs' too.
We actually ended up designing it as three stands in one. Dare2b decided to jump in on the act, too. Well, they are all part of the same group of companies. So it made huge financial and logistical sense to provide a solution that met all their needs.
What we wanted to avoid, however, was the three brands 'bleeding' across into each other. They each have their own specific brand style, personality and tone of voice. Not to mention completely different product ranges.
Craghoppers is renowned for its 'go anywhere, do anything' approach to its products. So we demonstrated its global appeal, for any climate, with the use of large format graphics that set off the product ranges a treat.
A three-pronged display at Friedrichshafen
With Craghoppers you really can go there and do that
Practicality is built into every stand we design
Making an impact
Visually stunning and practically perfect
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